Following the not too painful birth of the knokknok business and website we take a long collective deep breath and wondered “What now?”.  We weren’t so naive as to expect thousands of people to flock to our new baby and knew we needed to promote and advertise our site.  

Without having a massive budget for TV advertising, or a wealth of creative talent we still believed that if we put certain “plans” in place we could generate more traffic.

So what should we try?

Here’s a short-list:

1. Write articles about the recruitment business and publish them on the web.  These needed to have a clear view point and if possible have some controversy to spark some debate.

2. You’re reading it…..yes a blogful of our thoughts on the recruitment industry, employers, agencies as well as our KK business and vaguely amusing things that happen to us on a day to day business.

3. Promotional videos which we could re-use, post on our website, post on YouTube …..

4. Anything else that doesn’t cost much but reaches lots of people.

All this in the vague hope of zooming up the search engine rankings……. more detail to follow.